:root {
  --blue: #0e1b52;
  --blue-2: #152a73;
  --orange: #fc9612;
  --orange-2: #f7b04d;
  --white: #ffffff;
  --gray: #f5f5f5;
  --ink: #172033;
  --muted: #6c7282;
  --line: rgba(14, 27, 82, 0.12);
  --shadow: 0 18px 50px rgba(14, 27, 82, 0.14);
  --radius: 8px;
  --header-h: 78px;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  color: var(--ink);
  font-family: Arial, Helvetica, sans-serif;
  background: var(--white);
  line-height: 1.55;
  letter-spacing: 0;
}

body.menu-open {
  overflow: hidden;
}

img {
  display: block;
  width: 100%;
  height: auto;
}

a {
  color: inherit;
  text-decoration: none;
}

button,
input,
select,
textarea {
  font: inherit;
}

.container {
  width: min(1160px, calc(100% - 40px));
  margin: 0 auto;
}

.section-pad {
  padding: 84px 0;
}

.site-header {
  position: fixed;
  inset: 0 0 auto 0;
  z-index: 20;
  display: grid;
  grid-template-columns: auto 1fr auto;
  align-items: center;
  gap: 28px;
  height: var(--header-h);
  padding: 0 38px;
  background: rgba(255, 255, 255, 0.92);
  border-bottom: 1px solid rgba(14, 27, 82, 0.08);
  backdrop-filter: blur(18px);
  transition: box-shadow 220ms ease, background 220ms ease;
}

.site-header.is-scrolled {
  background: rgba(255, 255, 255, 0.98);
  box-shadow: 0 12px 32px rgba(14, 27, 82, 0.12);
}

.brand,
.footer-brand {
  display: inline-flex;
  align-items: center;
  width: 178px;
}

.main-nav {
  display: flex;
  justify-content: center;
  gap: 24px;
  color: var(--blue);
  font-size: 0.92rem;
  font-weight: 700;
}

.main-nav a {
  position: relative;
  padding: 10px 0;
}

.main-nav a::after {
  content: "";
  position: absolute;
  left: 0;
  bottom: 5px;
  width: 100%;
  height: 2px;
  background: var(--orange);
  transform: scaleX(0);
  transform-origin: right;
  transition: transform 220ms ease;
}

.main-nav a:hover::after,
.main-nav a:focus-visible::after {
  transform: scaleX(1);
  transform-origin: left;
}

.header-cta {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 44px;
  padding: 0 18px;
  color: var(--white);
  background: var(--orange);
  border-radius: var(--radius);
  font-size: 0.9rem;
  font-weight: 800;
  box-shadow: 0 10px 24px rgba(252, 150, 18, 0.28);
  transition: transform 180ms ease, box-shadow 180ms ease;
}

.header-cta:hover,
.header-cta:focus-visible {
  transform: translateY(-2px);
  box-shadow: 0 14px 30px rgba(252, 150, 18, 0.34);
}

.menu-toggle {
  display: none;
  width: 44px;
  height: 44px;
  padding: 0;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: var(--white);
}

.menu-toggle span {
  display: block;
  width: 20px;
  height: 2px;
  margin: 5px auto;
  background: var(--blue);
  transition: transform 180ms ease, opacity 180ms ease;
}

.menu-toggle[aria-expanded="true"] span:nth-child(1) {
  transform: translateY(7px) rotate(45deg);
}

.menu-toggle[aria-expanded="true"] span:nth-child(2) {
  opacity: 0;
}

.menu-toggle[aria-expanded="true"] span:nth-child(3) {
  transform: translateY(-7px) rotate(-45deg);
}

.hero {
  position: relative;
  min-height: 88vh;
  padding: 156px 0 86px;
  display: flex;
  align-items: center;
  overflow: hidden;
  isolation: isolate;
}

.hero-media,
.hero-overlay {
  position: absolute;
  inset: 0;
}

.hero-media {
  z-index: -3;
  background: url("assets/ooh/hero-cuadripolar.jpg") 34% 42% / cover no-repeat;
  overflow: hidden;
}

.hero-video {
  width: 100%;
  height: 100%;
  display: block;
  object-fit: cover;
  object-position: 67% center;
  transform: scale(1.04);
}

.hero-overlay {
  z-index: -2;
  background:
    linear-gradient(90deg, rgba(14, 27, 82, 0.94) 0%, rgba(14, 27, 82, 0.82) 36%, rgba(14, 27, 82, 0.22) 71%, rgba(252, 150, 18, 0.1) 100%),
    linear-gradient(180deg, rgba(14, 27, 82, 0.08) 0%, rgba(14, 27, 82, 0.42) 100%);
}

.hero-content {
  width: min(1160px, calc(100% - 40px));
  margin: 0 auto;
  color: var(--white);
}

.eyebrow {
  margin: 0 0 14px;
  color: var(--orange);
  font-size: 0.78rem;
  font-weight: 900;
  text-transform: uppercase;
}

h1,
h2,
h3,
p {
  letter-spacing: 0;
}

h1 {
  margin: 0 0 18px;
  font-size: 4.7rem;
  line-height: 0.96;
  font-weight: 900;
  max-width: 820px;
}

h2 {
  margin: 0 0 18px;
  color: var(--blue);
  font-size: 2.45rem;
  line-height: 1.08;
  font-weight: 900;
}

h3 {
  margin: 0 0 10px;
  color: var(--blue);
  font-size: 1.14rem;
  line-height: 1.25;
  font-weight: 900;
}

.hero-subtitle {
  max-width: 690px;
  margin: 0 0 16px;
  font-size: 1.42rem;
  line-height: 1.35;
  font-weight: 800;
}

.hero-copy {
  max-width: 690px;
  margin: 0 0 30px;
  color: rgba(255, 255, 255, 0.88);
  font-size: 1.05rem;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 9px;
  min-height: 50px;
  padding: 0 22px;
  border: 1px solid transparent;
  border-radius: var(--radius);
  font-weight: 900;
  transition: transform 180ms ease, box-shadow 180ms ease, background 180ms ease, color 180ms ease;
}

.btn:hover,
.btn:focus-visible {
  transform: translateY(-2px);
}

.btn-primary {
  color: var(--white);
  background: var(--orange);
  box-shadow: 0 16px 32px rgba(252, 150, 18, 0.28);
}

.btn-secondary {
  color: var(--white);
  border-color: rgba(255, 255, 255, 0.48);
  background: rgba(255, 255, 255, 0.08);
  backdrop-filter: blur(10px);
}

.btn-light {
  color: var(--blue);
  background: var(--white);
}

.section-heading {
  max-width: 760px;
  margin: 0 auto 44px;
  text-align: center;
}

.section-heading p:not(.eyebrow),
.split-copy p,
.quote-copy p {
  color: var(--muted);
}

.metric-grid,
.format-grid,
.process-grid,
.testimonial-grid {
  display: grid;
  gap: 18px;
}

.metric-grid {
  grid-template-columns: repeat(4, minmax(0, 1fr));
}

.metric-card,
.format-card,
.process-step,
blockquote {
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: var(--white);
  box-shadow: 0 8px 26px rgba(14, 27, 82, 0.06);
}

.metric-card {
  min-height: 238px;
  padding: 26px;
  transition: transform 180ms ease, box-shadow 180ms ease, border-color 180ms ease;
}

.metric-card:hover {
  transform: translateY(-5px);
  border-color: rgba(252, 150, 18, 0.4);
  box-shadow: var(--shadow);
}

.metric-icon {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 48px;
  height: 48px;
  margin-bottom: 18px;
  color: var(--white);
  background: var(--blue);
  border-radius: var(--radius);
  font-weight: 900;
}

.metric-card p,
.format-card p,
.process-step p,
blockquote p {
  margin: 0;
  color: var(--muted);
}

.why,
.video-section {
  background: var(--gray);
}

.split {
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(0, 1.1fr);
  gap: 56px;
  align-items: center;
}

.split-copy {
  max-width: 560px;
}

.check-list,
.quote-points {
  display: grid;
  gap: 12px;
  margin: 24px 0 0;
  padding: 0;
  list-style: none;
}

.check-list li,
.quote-points li {
  position: relative;
  padding-left: 30px;
  color: var(--ink);
  font-weight: 700;
}

.check-list li::before,
.quote-points li::before {
  content: "";
  position: absolute;
  top: 0.65em;
  left: 0;
  width: 14px;
  height: 14px;
  border-radius: 50%;
  background: var(--orange);
  box-shadow: 0 0 0 5px rgba(252, 150, 18, 0.14);
}

.split-image {
  margin: 0;
  border-radius: var(--radius);
  overflow: hidden;
  min-height: 420px;
  box-shadow: var(--shadow);
}

.split-image img {
  height: 100%;
  min-height: 420px;
  object-fit: cover;
  transform: scale(1.06);
}

.format-grid {
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.format-card {
  overflow: hidden;
  min-height: 418px;
  transition: transform 180ms ease, box-shadow 180ms ease;
}

.format-card:hover {
  transform: translateY(-5px);
  box-shadow: var(--shadow);
}

.format-card img {
  height: 220px;
  object-fit: cover;
  transform: scale(1.06);
  transition: transform 320ms ease;
}

.format-card:hover img {
  transform: scale(1.12);
}

.format-card div {
  padding: 20px;
}

.format-card a {
  display: inline-flex;
  margin-top: 16px;
  color: var(--orange);
  font-weight: 900;
}

.gallery {
  background:
    linear-gradient(180deg, rgba(14, 27, 82, 0.04), rgba(14, 27, 82, 0)),
    var(--white);
}

.gallery-grid {
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  gap: 16px;
}

.gallery-grid figure {
  position: relative;
  min-height: 250px;
  margin: 0;
  grid-column: span 4;
  border-radius: var(--radius);
  overflow: hidden;
  background: var(--blue);
}

.gallery-grid figure:nth-child(1),
.gallery-grid figure:nth-child(2) {
  grid-column: span 6;
}

.gallery-grid img {
  height: 100%;
  min-height: 250px;
  object-fit: cover;
  transform: scale(1.04);
  transition: transform 320ms ease;
}

.gallery-grid figure:hover img {
  transform: scale(1.1);
}

.focus-espectacular-wide {
  object-position: 66% 27%;
}

.focus-espectacular {
  object-position: 66% 23%;
}

.focus-hero-ooh {
  object-position: 63% 23%;
}

.focus-cartelera {
  object-position: 76% 22%;
}

.focus-muro {
  object-position: 66% 38%;
}

.focus-puente {
  object-position: 50% 30%;
}

.gallery-grid figcaption {
  position: absolute;
  left: 14px;
  right: 14px;
  bottom: 14px;
  padding: 10px 12px;
  color: var(--white);
  background: rgba(14, 27, 82, 0.72);
  border-radius: var(--radius);
  font-weight: 800;
}

.video-split {
  grid-template-columns: minmax(0, 0.82fr) minmax(0, 1.18fr);
}

.video-frame {
  position: relative;
  min-height: 410px;
  border-radius: var(--radius);
  overflow: hidden;
  box-shadow: var(--shadow);
  background: var(--blue);
}

.campaign-video {
  display: block;
  width: 100%;
  min-height: 410px;
  height: 410px;
  object-fit: cover;
}

.video-frame::after {
  content: "Video EO Media Group";
  position: absolute;
  left: 18px;
  top: 18px;
  padding: 10px 12px;
  color: var(--white);
  background: rgba(14, 27, 82, 0.74);
  border-radius: var(--radius);
  font-size: 0.86rem;
  font-weight: 900;
  pointer-events: none;
}

.process {
  background: var(--blue);
}

.process .section-heading h2,
.process .section-heading p:not(.eyebrow) {
  color: var(--white);
}

.process-grid {
  grid-template-columns: repeat(4, minmax(0, 1fr));
}

.process-step {
  position: relative;
  min-height: 260px;
  padding: 28px;
  overflow: hidden;
}

.process-step::before {
  content: "";
  position: absolute;
  inset: 0 auto 0 0;
  width: 5px;
  background: var(--orange);
}

.process-step span {
  display: inline-block;
  margin-bottom: 30px;
  color: var(--orange);
  font-size: 2.1rem;
  font-weight: 900;
}

.coverage-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin-top: 26px;
}

.coverage-tags span {
  display: inline-flex;
  align-items: center;
  min-height: 36px;
  padding: 0 12px;
  color: var(--blue);
  background: var(--gray);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  font-weight: 800;
}

.mexico-map-card {
  position: relative;
  min-height: 520px;
  padding: 20px;
  border-radius: var(--radius);
  overflow: hidden;
  background:
    radial-gradient(circle at 80% 18%, rgba(252, 150, 18, 0.24), transparent 31%),
    radial-gradient(circle at 22% 72%, rgba(255, 255, 255, 0.08), transparent 34%),
    linear-gradient(135deg, rgba(14, 27, 82, 0.98), rgba(21, 42, 115, 0.94));
  box-shadow: var(--shadow);
}

.mexico-map-card::before,
.mexico-map-card::after {
  content: "";
  position: absolute;
  border: 1px solid rgba(255, 255, 255, 0.09);
  border-radius: 50%;
  pointer-events: none;
}

.mexico-map-card::before {
  width: 560px;
  height: 560px;
  left: -210px;
  top: -170px;
}

.mexico-map-card::after {
  width: 360px;
  height: 360px;
  right: -130px;
  bottom: -140px;
}

.map-topline {
  position: relative;
  z-index: 2;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
  margin-bottom: 12px;
  color: rgba(255, 255, 255, 0.78);
  font-size: 0.84rem;
  font-weight: 800;
}

.map-topline strong {
  color: var(--orange-2);
  font-size: 1rem;
}

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

.map-navigator {
  position: relative;
  z-index: 2;
  display: grid;
  gap: 10px;
  margin-bottom: 10px;
  padding: 12px;
  color: var(--white);
  background: rgba(255, 255, 255, 0.1);
  border: 1px solid rgba(255, 255, 255, 0.16);
  border-radius: var(--radius);
  backdrop-filter: blur(14px);
}

.map-navigator-head {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 12px;
}

.map-navigator-head strong {
  color: var(--orange-2);
  font-size: 0.94rem;
}

.map-navigator-head span {
  color: rgba(255, 255, 255, 0.72);
  font-size: 0.78rem;
  font-weight: 800;
  white-space: nowrap;
}

.map-navigator-controls {
  display: grid;
  grid-template-columns: 1fr minmax(145px, 0.42fr);
  gap: 8px;
}

.map-navigator input,
.map-navigator select {
  width: 100%;
  min-height: 38px;
  color: var(--white);
  background: rgba(8, 18, 60, 0.68);
  border: 1px solid rgba(255, 255, 255, 0.18);
  border-radius: 8px;
  outline: none;
  font: inherit;
  font-size: 0.86rem;
}

.map-navigator input {
  padding: 0 12px;
}

.map-navigator select {
  padding: 0 10px;
}

.map-navigator input::placeholder {
  color: rgba(255, 255, 255, 0.54);
}

.map-navigator input:focus,
.map-navigator select:focus {
  border-color: rgba(252, 150, 18, 0.82);
  box-shadow: 0 0 0 3px rgba(252, 150, 18, 0.16);
}

.map-results {
  display: grid;
  gap: 6px;
  max-height: 160px;
  overflow: auto;
  scrollbar-color: rgba(252, 150, 18, 0.7) rgba(255, 255, 255, 0.12);
}

.map-result {
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto;
  gap: 8px 10px;
  width: 100%;
  padding: 9px 10px;
  color: var(--white);
  text-align: left;
  background: rgba(255, 255, 255, 0.08);
  border: 1px solid rgba(255, 255, 255, 0.1);
  border-radius: 8px;
  cursor: pointer;
}

.map-result:hover,
.map-result:focus-visible,
.map-result.is-active {
  background: rgba(252, 150, 18, 0.18);
  border-color: rgba(252, 150, 18, 0.7);
  outline: none;
}

.map-result strong,
.map-result span {
  overflow: hidden;
  text-overflow: ellipsis;
  white-space: nowrap;
}

.map-result strong {
  font-size: 0.84rem;
}

.map-result span {
  color: rgba(255, 255, 255, 0.68);
  font-size: 0.76rem;
  grid-column: 1 / -1;
}

.map-result em {
  align-self: center;
  color: var(--orange-2);
  font-size: 0.76rem;
  font-style: normal;
  font-weight: 900;
}

.map-results-empty {
  padding: 10px;
  color: rgba(255, 255, 255, 0.72);
  background: rgba(255, 255, 255, 0.08);
  border-radius: 8px;
  font-size: 0.84rem;
}

.map-instructions {
  position: relative;
  z-index: 2;
  margin: 0 54px 8px 0;
  color: rgba(255, 255, 255, 0.68);
  font-size: 0.8rem;
  font-weight: 700;
}

.map-controls {
  position: absolute;
  right: 18px;
  top: 252px;
  z-index: 3;
  display: grid;
  gap: 7px;
}

.map-controls button {
  display: grid;
  place-items: center;
  width: 34px;
  height: 34px;
  color: var(--blue);
  background: rgba(255, 255, 255, 0.92);
  border: 1px solid rgba(255, 255, 255, 0.48);
  border-radius: 8px;
  box-shadow: 0 10px 22px rgba(0, 0, 0, 0.22);
  cursor: pointer;
  font-size: 1.1rem;
  font-weight: 900;
  line-height: 1;
}

.map-controls button:hover,
.map-controls button:focus-visible {
  color: var(--white);
  background: var(--orange);
  outline: none;
}

.mexico-map {
  position: relative;
  z-index: 1;
  width: 100%;
  min-height: 330px;
  overflow: visible;
  cursor: grab;
  user-select: none;
  touch-action: none;
}

.mexico-map.is-dragging {
  cursor: grabbing;
}

.map-ocean,
.map-grid {
  pointer-events: none;
}

.map-grid {
  opacity: 0.64;
}

.map-layer {
  transform-origin: 0 0;
}

.map-land {
  fill: url("#mapGradient");
  stroke: rgba(255, 255, 255, 0.36);
  stroke-width: 2.2;
  filter: url("#mapShadow");
}

.map-highlight {
  fill: none;
  stroke: rgba(255, 255, 255, 0.16);
  stroke-width: 2;
  stroke-dasharray: 7 9;
}

.map-highlight-secondary {
  stroke: rgba(252, 150, 18, 0.22);
  stroke-dasharray: 5 10;
}

.map-region-labels text {
  fill: rgba(255, 255, 255, 0.5);
  font-size: 10px;
  font-weight: 900;
  letter-spacing: 0.03em;
  paint-order: stroke;
  stroke: rgba(8, 18, 60, 0.72);
  stroke-width: 4px;
}

.map-clusters,
.map-points {
  transition: opacity 180ms ease;
}

.map-clusters {
  opacity: 0;
  pointer-events: none;
}

.map-layer.is-clustered .map-clusters {
  opacity: 1;
  pointer-events: auto;
}

.map-layer.is-clustered .map-points {
  opacity: 0.14;
  pointer-events: none;
}

.coverage-cluster {
  cursor: pointer;
  outline: none;
}

.coverage-cluster .cluster-halo {
  fill: rgba(252, 150, 18, 0.16);
  stroke: rgba(252, 150, 18, 0.42);
  stroke-width: 1.5;
}

.coverage-cluster .cluster-core {
  fill: var(--orange);
  stroke: var(--white);
  stroke-width: 3;
  filter: drop-shadow(0 12px 20px rgba(0, 0, 0, 0.38));
}

.coverage-cluster .cluster-count {
  fill: var(--white);
  font-size: 15px;
  font-weight: 900;
}

.coverage-cluster .cluster-label {
  fill: rgba(255, 255, 255, 0.88);
  font-size: 9px;
  font-weight: 900;
  letter-spacing: 0.04em;
  paint-order: stroke;
  stroke: rgba(8, 18, 60, 0.86);
  stroke-width: 3px;
  text-transform: uppercase;
}

.coverage-cluster:hover .cluster-core,
.coverage-cluster:focus-visible .cluster-core {
  fill: #ffb347;
  stroke-width: 4;
}

.coverage-point {
  cursor: pointer;
  outline: none;
}

.coverage-point circle {
  fill: var(--orange);
  stroke: var(--white);
  stroke-width: 2.6;
  filter: drop-shadow(0 6px 11px rgba(0, 0, 0, 0.32));
  transition: r 180ms ease, fill 180ms ease, stroke-width 180ms ease;
}

.coverage-point .pulse {
  fill: rgba(252, 150, 18, 0.18);
  stroke: none;
}

.coverage-point:hover circle,
.coverage-point:focus-visible circle,
.coverage-point.is-active circle {
  fill: #ffb347;
  stroke-width: 4;
}

.coverage-point .pin-shape {
  fill: var(--orange);
  stroke: var(--white);
  stroke-width: 2.4;
  filter: drop-shadow(0 10px 14px rgba(0, 0, 0, 0.36));
  transition: fill 180ms ease, stroke-width 180ms ease, transform 180ms ease;
}

.coverage-point .pin-dot {
  fill: var(--white);
  stroke: none;
}

.coverage-point:hover .pin-shape,
.coverage-point:focus-visible .pin-shape,
.coverage-point.is-active .pin-shape {
  fill: #ffb347;
  stroke-width: 3.5;
}

.coverage-point:hover .pin-dot,
.coverage-point:focus-visible .pin-dot,
.coverage-point.is-active .pin-dot {
  fill: var(--blue);
}

.coverage-point.is-filtered-out,
.coverage-cluster.is-filtered-out {
  opacity: 0.08 !important;
  pointer-events: none;
}

.map-legend {
  position: relative;
  z-index: 2;
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin: 6px 0 10px;
  color: rgba(255, 255, 255, 0.72);
  font-size: 0.78rem;
  font-weight: 800;
}

.map-legend span {
  display: inline-flex;
  align-items: center;
  gap: 7px;
}

.map-legend i,
.map-legend b {
  display: inline-block;
  width: 12px;
  height: 12px;
  background: var(--orange);
  border: 2px solid var(--white);
  border-radius: 999px;
  box-shadow: 0 0 0 5px rgba(252, 150, 18, 0.13);
}

.map-legend b {
  width: 10px;
  height: 15px;
  border-radius: 10px 10px 10px 0;
  transform: rotate(-45deg);
}

.map-tooltip {
  position: absolute;
  z-index: 4;
  width: min(340px, calc(100% - 32px));
  padding: 14px;
  color: var(--white);
  background: rgba(8, 18, 60, 0.95);
  border: 1px solid rgba(255, 255, 255, 0.15);
  border-radius: var(--radius);
  box-shadow: 0 18px 40px rgba(0, 0, 0, 0.24);
  opacity: 0;
  pointer-events: none;
  transform: translate(-50%, -112%);
  transition: opacity 140ms ease, transform 140ms ease;
}

.map-tooltip.is-visible {
  opacity: 1;
  transform: translate(-50%, -104%);
}

.map-tooltip > strong,
.map-info-panel > strong {
  display: block;
  color: var(--orange-2);
  font-size: 1rem;
}

.map-tooltip p,
.map-info-panel p {
  margin: 7px 0 0;
  color: rgba(255, 255, 255, 0.78);
  font-size: 0.86rem;
}

.map-tooltip ul,
.map-info-panel ul {
  display: grid;
  gap: 4px;
  margin: 9px 0 0;
  padding: 0;
  list-style: none;
}

.map-tooltip li,
.map-info-panel li {
  display: flex;
  justify-content: space-between;
  gap: 10px;
  color: rgba(255, 255, 255, 0.86);
  font-size: 0.82rem;
}

.map-tooltip li strong,
.map-info-panel li strong {
  display: inline;
  color: var(--orange-2);
  font-size: inherit;
}

.map-info-panel {
  position: relative;
  z-index: 2;
  display: grid;
  gap: 5px;
  margin-top: 6px;
  padding: 16px;
  max-height: 260px;
  overflow: auto;
  color: var(--white);
  background: rgba(255, 255, 255, 0.1);
  border: 1px solid rgba(255, 255, 255, 0.16);
  border-radius: var(--radius);
  backdrop-filter: blur(14px);
  scrollbar-color: rgba(252, 150, 18, 0.7) rgba(255, 255, 255, 0.12);
}

.map-info-panel span {
  color: rgba(255, 255, 255, 0.65);
  font-size: 0.76rem;
  font-weight: 900;
  text-transform: uppercase;
}

.map-location-meta {
  display: grid;
  gap: 5px;
  margin-top: 10px;
}

.map-location-meta li,
.map-view-detail li {
  display: grid;
  grid-template-columns: minmax(92px, max-content) minmax(0, 1fr);
  align-items: flex-start;
  line-height: 1.35;
}

.map-location-meta li {
  justify-content: initial;
}

.map-location-meta strong,
.map-view-detail strong {
  min-width: 92px;
  color: rgba(255, 255, 255, 0.68);
}

.map-location-meta em,
.map-view-detail em {
  color: var(--white);
  font-style: normal;
  overflow-wrap: anywhere;
  text-align: left;
}

.map-view-card {
  margin-top: 12px;
  padding: 11px;
  background: rgba(255, 255, 255, 0.09);
  border: 1px solid rgba(255, 255, 255, 0.12);
  border-radius: 8px;
}

.map-view-card > strong {
  display: block;
  color: var(--orange-2);
  font-size: 0.88rem;
}

.map-view-detail {
  margin-top: 8px;
}

.map-quote-btn {
  display: inline-flex;
  justify-content: center;
  align-items: center;
  width: 100%;
  min-height: 42px;
  margin-top: 14px;
  color: var(--white);
  background: var(--orange);
  border: 0;
  border-radius: 10px;
  cursor: pointer;
  font-weight: 900;
  box-shadow: 0 12px 22px rgba(252, 150, 18, 0.24);
}

.map-quote-btn:hover,
.map-quote-btn:focus-visible {
  background: #ffab36;
  outline: none;
  transform: translateY(-1px);
}

.clients {
  background: var(--gray);
}

.logo-strip {
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  gap: 14px;
  margin-bottom: 28px;
}

.logo-strip span {
  display: grid;
  place-items: center;
  min-height: 82px;
  color: rgba(14, 27, 82, 0.68);
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  font-weight: 900;
}

.testimonial-grid {
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

blockquote {
  min-height: 190px;
  margin: 0;
  padding: 26px;
}

blockquote p {
  color: var(--ink);
  font-size: 1.05rem;
  font-weight: 800;
}

blockquote cite {
  display: block;
  margin-top: 18px;
  color: var(--muted);
  font-style: normal;
  font-weight: 700;
}

.cta-band {
  position: relative;
  overflow: hidden;
  padding: 78px 0;
  color: var(--white);
  background:
    linear-gradient(135deg, rgba(14, 27, 82, 0.98), rgba(14, 27, 82, 0.92)),
    radial-gradient(circle at 86% 18%, rgba(252, 150, 18, 0.38), transparent 32%);
}

.cta-band::after {
  content: "";
  position: absolute;
  right: -130px;
  top: -120px;
  width: 360px;
  height: 360px;
  border: 48px solid rgba(252, 150, 18, 0.18);
  border-radius: 50%;
}

.cta-content {
  position: relative;
  z-index: 1;
  max-width: 780px;
}

.cta-content h2 {
  color: var(--white);
  font-size: 2.55rem;
}

.cta-content p {
  max-width: 640px;
  color: rgba(255, 255, 255, 0.82);
  font-size: 1.08rem;
}

.quote-layout {
  display: grid;
  grid-template-columns: minmax(0, 0.74fr) minmax(0, 1.26fr);
  gap: 54px;
  align-items: start;
}

.quote-copy {
  position: sticky;
  top: calc(var(--header-h) + 28px);
}

.quote-form {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 16px;
  padding: 26px;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: var(--white);
  box-shadow: var(--shadow);
}

.quote-compact {
  background: var(--gray);
}

.quote-compact .quote-layout {
  grid-template-columns: minmax(0, 0.82fr) minmax(0, 1.18fr);
  align-items: center;
}

.quote-compact .quote-copy {
  position: static;
}

.quote-compact .quote-form {
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.quote-form label {
  display: grid;
  gap: 7px;
  color: var(--blue);
  font-size: 0.9rem;
  font-weight: 900;
}

.optional-label {
  color: var(--muted);
  font-size: 0.78rem;
  font-weight: 700;
}

.quote-form input,
.quote-form select,
.quote-form textarea {
  width: 100%;
  min-height: 46px;
  padding: 11px 12px;
  color: var(--ink);
  background: var(--gray);
  border: 1px solid transparent;
  border-radius: var(--radius);
  outline: none;
  transition: border-color 180ms ease, box-shadow 180ms ease, background 180ms ease;
}

.quote-form textarea {
  resize: vertical;
}

.quote-form input:focus,
.quote-form select:focus,
.quote-form textarea:focus {
  background: var(--white);
  border-color: var(--orange);
  box-shadow: 0 0 0 4px rgba(252, 150, 18, 0.16);
}

.quote-form .full {
  grid-column: 1 / -1;
}

.form-message {
  grid-column: 1 / -1;
  min-height: 24px;
  margin: 0;
  color: var(--blue);
  font-weight: 900;
}

.site-footer {
  color: rgba(255, 255, 255, 0.8);
  background: #08123c;
}

.footer-grid {
  display: grid;
  grid-template-columns: 1.4fr 1fr 1fr 0.9fr;
  gap: 28px;
  padding: 56px 0 34px;
}

.footer-brand {
  width: 188px;
  margin-bottom: 18px;
  padding: 9px 12px;
  background: var(--white);
  border-radius: var(--radius);
}

.site-footer h2 {
  margin: 0 0 14px;
  color: var(--white);
  font-size: 1rem;
}

.site-footer p {
  max-width: 360px;
  margin: 0;
}

address,
.social-links,
.legal-links {
  display: grid;
  gap: 10px;
  font-style: normal;
}

.site-footer a:hover,
.site-footer a:focus-visible {
  color: var(--orange-2);
}

.footer-bottom {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 28px;
  padding: 20px 40px;
  border-top: 1px solid rgba(255, 255, 255, 0.1);
}

.footer-affiliation,
.footer-legal {
  display: flex;
  align-items: center;
  gap: 14px;
}

.footer-affiliation img {
  width: 190px;
  max-height: 70px;
  object-fit: contain;
}

.footer-legal {
  flex-wrap: wrap;
  justify-content: center;
  color: rgba(255, 255, 255, 0.64);
}

.footer-legal a {
  color: var(--orange-2);
  font-weight: 800;
}

.js .reveal {
  opacity: 0;
  transform: translateY(24px);
  transition: opacity 520ms ease, transform 520ms ease;
}

.js .reveal.is-visible {
  opacity: 1;
  transform: translateY(0);
}



/* Mejoras comerciales OOH */
.hero-microcopy {
  margin: -16px 0 22px;
  color: rgba(255, 255, 255, 0.82);
  font-size: 0.95rem;
  font-weight: 800;
}

.hero-proof {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 26px;
}

.hero-proof span {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  min-height: 48px;
  padding: 10px 14px;
  color: rgba(255, 255, 255, 0.86);
  background: rgba(255, 255, 255, 0.1);
  border: 1px solid rgba(255, 255, 255, 0.18);
  border-radius: var(--radius);
  backdrop-filter: blur(12px);
}

.hero-proof strong {
  color: var(--orange-2);
  font-size: 1.25rem;
}

.campaigns {
  background:
    radial-gradient(circle at 8% 18%, rgba(252, 150, 18, 0.12), transparent 28%),
    linear-gradient(180deg, rgba(14, 27, 82, 0.02), rgba(14, 27, 82, 0.06));
}

.combined-benefits .campaign-heading {
  margin-top: 76px;
}

.campaign-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 18px;
}

.campaign-card {
  position: relative;
  min-height: 228px;
  padding: 26px;
  overflow: hidden;
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  box-shadow: 0 8px 26px rgba(14, 27, 82, 0.06);
  transition: transform 180ms ease, box-shadow 180ms ease, border-color 180ms ease;
}

.campaign-card::after {
  content: "";
  position: absolute;
  right: -40px;
  bottom: -42px;
  width: 124px;
  height: 124px;
  border-radius: 999px;
  background: rgba(252, 150, 18, 0.12);
}

.campaign-card:hover {
  transform: translateY(-5px);
  border-color: rgba(252, 150, 18, 0.36);
  box-shadow: var(--shadow);
}

.campaign-card > .campaign-icon {
  display: inline-grid;
  place-items: center;
  width: 64px;
  height: 64px;
  margin-bottom: 18px;
  background: rgba(252, 150, 18, 0.12);
  border-radius: 50%;
}

.campaign-icon img {
  display: block;
  width: 44px;
  height: 44px;
  object-fit: contain;
}

.campaign-card p {
  margin: 0;
  color: var(--muted);
}

.service-list li {
  font-weight: 600;
}

.service-list strong {
  color: var(--blue);
}

.logo-marquee {
  position: relative;
  overflow: hidden;
  margin-bottom: 28px;
  padding: 0;
  color: var(--white);
  background: var(--blue);
  border-top: 4px solid var(--orange);
  border-bottom: 4px solid var(--orange);
  border-radius: var(--radius);
  box-shadow: 0 14px 34px rgba(14, 27, 82, 0.14);
  mask-image: linear-gradient(90deg, transparent, #000 4%, #000 96%, transparent);
}

.logo-strip {
  display: flex;
  width: max-content;
  gap: 0;
  margin: 0;
  animation: brand-marquee 24s linear infinite;
  will-change: transform;
}

.logo-strip span {
  position: relative;
  flex: 0 0 clamp(150px, 15vw, 205px);
  overflow: hidden;
  min-height: 78px;
  color: var(--white);
  background: transparent;
  border: 0;
  border-radius: 0;
  box-shadow: none;
  font-size: 1.08rem;
}

.logo-strip span::before {
  content: "";
  position: absolute;
  top: 50%;
  right: 0;
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--orange);
  transform: translateY(-50%);
}

@keyframes brand-marquee {
  from {
    transform: translateX(-50%);
  }

  to {
    transform: translateX(0);
  }
}

.social-links span {
  color: rgba(255, 255, 255, 0.72);
}

.quote-form select[name="objetivo"],
.quote-form select[name="temporalidad"] {
  background-color: var(--gray);
}

@media (max-width: 1100px) {
  .site-header {
    grid-template-columns: auto auto;
    justify-content: space-between;
    gap: 16px;
    padding: 0 24px;
  }

  .menu-toggle {
    display: block;
  }

  .main-nav {
    position: fixed;
    inset: var(--header-h) 18px auto 18px;
    display: none;
    flex-direction: column;
    gap: 0;
    padding: 12px;
    background: var(--white);
    border: 1px solid var(--line);
    border-radius: var(--radius);
    box-shadow: var(--shadow);
  }

  .main-nav.is-open {
    display: flex;
  }

  .main-nav a {
    padding: 14px 12px;
  }

  .header-cta {
    display: none;
  }

  .metric-grid,
  .format-grid,
  .campaign-grid,
  .process-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .footer-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
}

@media (max-width: 860px) {
  :root {
    --header-h: 72px;
  }

  .section-pad {
    padding: 64px 0;
  }

  .container {
    width: min(100% - 28px, 720px);
  }

  .brand {
    width: 154px;
  }

  .hero {
    min-height: 84vh;
    padding: 132px 0 64px;
  }

  .hero-media {
    background-position: 58% 42%;
  }

  .hero-video {
    object-position: 62% center;
    transform: scale(1.08);
  }

  h1 {
    font-size: 3.15rem;
  }

  h2,
  .cta-content h2 {
    font-size: 2.05rem;
  }

  .hero-subtitle {
    font-size: 1.18rem;
  }

  .split,
  .video-split,
  .quote-layout {
    grid-template-columns: 1fr;
    gap: 32px;
  }

  .quote-compact .quote-layout {
    grid-template-columns: 1fr;
  }

  .split-copy {
    max-width: none;
  }

  .quote-copy {
    position: static;
  }

  .gallery-grid figure,
  .gallery-grid figure:nth-child(1),
  .gallery-grid figure:nth-child(7) {
    grid-column: span 6;
  }

  .testimonial-grid {
    grid-template-columns: 1fr;
  }
}

@media (max-width: 620px) {
  .site-header {
    padding: 0 14px;
  }

  .hero {
    min-height: auto;
    padding: 118px 0 52px;
  }

  .hero-media {
    background-position: 64% 42%;
  }

  .hero-video {
    object-position: 65% center;
    transform: scale(1.12);
  }

  h1 {
    font-size: 2.35rem;
    line-height: 1.04;
  }

  h2,
  .cta-content h2 {
    font-size: 1.72rem;
  }

  .hero-actions,
  .btn {
    width: 100%;
  }

  .hero-proof {
    display: grid;
    grid-template-columns: 1fr;
  }

  .hero-proof span {
    width: 100%;
  }

  .metric-grid,
  .format-grid,
  .campaign-grid,
  .process-grid,
  .quote-form {
    grid-template-columns: 1fr;
  }

  .quote-compact .quote-form {
    grid-template-columns: 1fr;
  }

  .combined-benefits .campaign-heading {
    margin-top: 56px;
  }

  .metric-card,
  .process-step {
    min-height: auto;
  }

  .format-card {
    min-height: auto;
  }

  .gallery-grid {
    grid-template-columns: 1fr;
  }

  .gallery-grid figure,
  .gallery-grid figure:nth-child(1),
  .gallery-grid figure:nth-child(7) {
    grid-column: auto;
  }

  .mexico-map-card {
    min-height: 440px;
    padding: 14px;
  }

  .map-navigator-controls {
    grid-template-columns: 1fr;
  }

  .map-results {
    max-height: 138px;
  }

  .map-instructions {
    margin-right: 42px;
    font-size: 0.74rem;
  }

  .map-controls {
    right: 12px;
    top: 322px;
  }

  .map-controls button {
    width: 31px;
    height: 31px;
  }

  .mexico-map {
    min-height: 250px;
  }

  .map-region-labels text {
    font-size: 8px;
  }

  .map-legend {
    font-size: 0.72rem;
  }

  .map-info-panel {
    max-height: 230px;
  }

  .map-tooltip {
    display: none;
  }

  .quote-form {
    padding: 18px;
  }

  .footer-grid {
    grid-template-columns: 1fr;
  }

  .footer-bottom {
    flex-direction: column;
    gap: 14px;
    padding: 18px 14px;
    text-align: center;
  }

  .footer-affiliation {
    flex-direction: column;
  }

  .footer-affiliation img {
    width: min(210px, 70vw);
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  .logo-strip {
    animation: none;
  }

  *,
  *::before,
  *::after {
    transition-duration: 0.01ms !important;
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
  }
}

/* Mapa real de Zona OOH con Leaflet / OpenStreetMap */
.ooh-leaflet-map {
  position: relative;
  z-index: 1;
  width: 100%;
  height: clamp(380px, 54vw, 560px);
  min-height: 380px;
  overflow: hidden;
  isolation: isolate;
  background:
    radial-gradient(circle at 72% 18%, rgba(252, 150, 18, 0.18), transparent 36%),
    linear-gradient(135deg, rgba(8, 18, 60, 0.98), rgba(14, 27, 82, 0.96));
  border: 1px solid rgba(255, 255, 255, 0.16);
  border-radius: 18px;
  box-shadow: inset 0 0 0 1px rgba(255, 255, 255, 0.06), 0 20px 46px rgba(0, 0, 0, 0.26);
}

.ooh-leaflet-map .leaflet-control-container {
  z-index: 800;
}

.ooh-leaflet-map .leaflet-tile-pane {
  filter: saturate(0.62) hue-rotate(178deg) brightness(0.72) contrast(1.22);
}

.ooh-leaflet-map::after {
  content: "";
  position: absolute;
  inset: 0;
  z-index: 420;
  pointer-events: none;
  background:
    linear-gradient(180deg, rgba(14, 27, 82, 0.16), transparent 34%, rgba(8, 18, 60, 0.22)),
    radial-gradient(circle at 82% 22%, rgba(252, 150, 18, 0.14), transparent 35%);
  mix-blend-mode: screen;
}

.ooh-leaflet-map .leaflet-container {
  font-family: inherit;
}

.map-loading {
  position: absolute;
  inset: 0;
  display: grid;
  place-items: center;
  color: rgba(255, 255, 255, 0.8);
  font-weight: 900;
}

.ooh-marker {
  display: grid;
  place-items: center;
  width: 24px;
  height: 24px;
  color: var(--white);
  background: var(--orange);
  border: 3px solid var(--white);
  border-radius: 999px 999px 999px 0;
  box-shadow: 0 0 0 8px rgba(252, 150, 18, 0.16), 0 12px 26px rgba(0, 0, 0, 0.38);
  transform: rotate(-45deg);
  transition: transform 180ms ease, box-shadow 180ms ease, background 180ms ease;
}

.ooh-marker::after {
  content: "";
  width: 7px;
  height: 7px;
  background: var(--white);
  border-radius: 999px;
}

.ooh-marker.is-large {
  width: 30px;
  height: 30px;
  box-shadow: 0 0 0 10px rgba(252, 150, 18, 0.17), 0 15px 30px rgba(0, 0, 0, 0.42);
}

.ooh-marker.is-active,
.leaflet-marker-icon:hover .ooh-marker {
  background: #ffb347;
  box-shadow: 0 0 0 12px rgba(252, 150, 18, 0.24), 0 18px 34px rgba(0, 0, 0, 0.48);
  transform: rotate(-45deg) scale(1.13);
}

.ooh-marker-pin {
  background: transparent;
  border: 0;
}

.ooh-leaflet-map .leaflet-popup-content-wrapper {
  color: var(--white);
  background: rgba(8, 18, 60, 0.96);
  border: 1px solid rgba(252, 150, 18, 0.4);
  border-radius: 16px;
  box-shadow: 0 22px 48px rgba(0, 0, 0, 0.35);
  backdrop-filter: blur(14px);
}

.ooh-leaflet-map .leaflet-popup-content {
  width: min(300px, 72vw) !important;
  margin: 14px;
  font-family: inherit;
}

.ooh-leaflet-map .leaflet-popup-tip {
  background: rgba(8, 18, 60, 0.96);
  border: 1px solid rgba(252, 150, 18, 0.4);
}

.ooh-popup strong {
  display: block;
  color: var(--orange-2);
  font-size: 0.98rem;
  line-height: 1.2;
}

.ooh-popup p {
  margin: 7px 0 0;
  color: rgba(255, 255, 255, 0.78);
  font-size: 0.84rem;
}

.ooh-popup ul {
  display: grid;
  gap: 4px;
  margin: 10px 0 0;
  padding: 0;
  list-style: none;
}

.ooh-popup li {
  display: flex;
  justify-content: space-between;
  gap: 10px;
  color: rgba(255, 255, 255, 0.85);
  font-size: 0.8rem;
}

.ooh-popup li strong {
  display: inline;
  color: var(--orange-2);
  font-size: inherit;
}

.ooh-popup li em {
  color: var(--white);
  font-style: normal;
  text-align: right;
  overflow-wrap: anywhere;
}

.ooh-leaflet-map .leaflet-control-attribution {
  color: rgba(255, 255, 255, 0.68);
  background: rgba(8, 18, 60, 0.74);
  border-top-left-radius: 8px;
  font-size: 10px;
}

.ooh-leaflet-map .leaflet-control-attribution a {
  color: var(--orange-2);
}

@media (max-width: 760px) {
  .ooh-leaflet-map {
    height: 390px;
    min-height: 390px;
    border-radius: 14px;
  }

  .map-controls {
    top: 330px;
  }

  .ooh-leaflet-map .leaflet-popup-content {
    width: min(270px, 76vw) !important;
  }
}